EOS lip balm as a brand began with a dream and a mission determined to outshine and overdeliver on its promises to its loyal consumers. Did you ever feel that such an common and ordinary item like lip balm would be an overcrowded market? Well EOS lip balm executives did not think so and they have transformed the lip balm space forever by making it cool and chic to wear and showcase the finest of lip balms in all of the land.
EOS stands for “Evolution of Smooth” and their meteoric rise to the shelves of Target, Wal-Mart, and Walgreens respectively. This brand empire is generating over 1 million units of sales per week and further growth is anticipated in the future. How did they rise to the top of their class so fast? Well the company’s leaders said that they wanted to focus on creating and producing as many products as they can to go on the market for sale quickly. While other companies in their space wasted time by doing market research and gathering customer information, EOS spent their time perfecting their products and their personal appeal to the chic consumers in this niche space.
EOS is often seen worn on the lips of famous people too like Miley Cyrus and Christina Aguilera too. This in turn helps to boost its visibility and credibility in a tight market. The product engages all of the five senses of the user and its targeted mostly toward the modern career woman.