If a list of the most successful women in the corporate America was to be drawn today, Lori Senecal must feature somewhere in the top. Lori is an embodiment of the famous phrase “what a man can do a woman can do better.” The Sales and Marketing professional has carved a niche as a transformational manager. She has held different positions in world-class corporations and every time she leaves a positive mark in those companies. Lori knows that she is a successful lady, and she credits her older siblings for mentoring her. Check out Adweek to know more.
Lori began her career in the early 2000’s working with McCann Erickson (now known simply as McCann). While at McCann, Lori is credited for conceiving and launching T.A.G Ideation; something that led to her promotion to head the entire Sales and Marketing division of McCann and later on, she became McCann’s Co-Managing Director of TAG- New York. McCann Worldgroup, a parent company of McCann, made her Accountant Management Director and the Executive Vice President.
McCann kick-started Lori’s career, but her hard work and visionary leadership enabled her to work with many organizations. Over the years, Lori has worked at Kirshenbaum Bond and Partners, MDC Partners, KBS, the Coca-Cola Company, DDB Worldwide Communications Group, and worked with numerous brands such as InBev, Nabisco, and Molson. For more details visit Crunchbase.
In all the companies she has worked in, Lori Senecal has always put her best foot forward. She puts the needs of the organization and those of people working under/with her above her own. KBS is a perfect example of Lori’s performance in the corporate world. When she became the Global Chairman and CEO of KBS, Lori enabled KBS (a local advertising agency based in New York) to venture out into the world. As a result, the company’s staff increased by over 260%. KBS received Crain’s recognition as the “Best Places to Work in NYC” as well as Advertising Age’s recognition as one of the “Standout Agencies” for three years in a row. Check out Medium to know more.
Presently, she is the Global CEO of Crispin Porter & Bogusky (CP+B). She oversees the agency’s international offices. At present, she has accomplished a lot for CP+B.