Innovation and Aggressiveness- the Key to JustFab Success Story

Don Ressler is a successful entrepreneur who has founded several businesses including the Intelligent Beauty and its subsidiaries. His first start-up was the FitnessHeaven.com, which was bought by the Intermix Media in 2001. After the purchase, he teamed up with Adam Goldenberg, the Chief Operating Officer of Intermix to form the Alena Media.

When News Corp acquired Intermix in 2005, the two left and co-founded Brand Ideas that later became Intelligent Beauty in 2006. The first product that the company created was DERMSTORE and two years later they launched SENSA, a weight loss system. In 2008, Technology Crossover Ventures funded Intelligent Beauty USD 43 million. Intelligent Beauty launched JustFab which a subscription e-commerce fashion retailer, in 2010. The following year, Matrix Partners funded Justfab USD 33 million, and by December 2011, the company had reached 4 million individuals. In April 2012, Adam and Don secured USD 76 million funding after crossing the 6 million member mark.

JustFab has greatly developed over the years and after completing a USD 40 million Series C funding round on 1st October 2013, it launched Fabletics. Fablectics is an athletic wear site that was developed in collaboration with Kate Hudson. Other than operating online, JustFab expanded their services offline by opening their flagship store in 2013. The company executes perfectly the subscription model and personalizes as well as delivers great quality items, enabling it to serve millions of clients globally. Its total capitalization of JustFab was USD 250 million in August 2014 after the company closed an $85 million round of funding that was led by Passport Special Opportunity at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/.

Other than co-founding, Don Ressler serves as the Chief Executive Officer at Fabletics which is based in Los Angeles as well as the Co-CEO of Intelligent Beauty. Don has always been ambitious and hardworking. Through his endeavors, Don Ressler generated more than USD 1 billion in sales and raised over USD 100 million in capital for a number of internet companies. He is renowned for his ability to identify trends and to evolve them into industry-leading brands.

The success of Fabletics and JustFab is an indication that Don Ressler and his business partner Adam Goldenberg are a true definition of how innovation and aggressiveness can help a business grow on Brandettes.com. Their persistence has significantly contributed to their success over the years. From the story of these two great entrepreneurs, it is clear that anyone can venture into any business and excel as long as they possess the skills, enthusiasm, and put all efforts in the business.